"We have been serving and supplying the markets in Asia for many years from our headquarters in Erdmannhausen near Stuttgart, China and Vietnam, with local Probst sales staff," says Eric Wilhelm, Managing Director of Probst GmbH. "The potential we see in South Korea for our high-quality products is so enormous that we consider the establishment of our own sales organization in South Korea as a necessary step." The Probst employees in the branch south of Seoul will support the local dealers and, together with them, provide technical advice to customers.
Kwangju An will head the new sales company Probst Korea Limited. "I am pleased to be able to work for a German premium manufacturer like Probst," the South Korean managing director explains his strategy, " as the quality demands of the South Korean construction industry and local concrete component manufacturers in terms of ergonomics, safety and innovative products are very high. This offers bright market opportunities for Probst products."
Also, in the headquarters in Erdmannhausen, positive development of the youngest subsidiary is expected. Holger Merholz, Sales Manager of the Probst Group: "Probst Korea Limited closes a sales gap in one of the most important economies in Asia. With our technical sales in South Korea, we can now guarantee the application advice and customer support that is typical for Probst."